B2B purchases are rarely impulse buys, they’re long, considered, and tied to real operational needs. But somewhere along the way, this belief has morphed into a storytelling style that’s completely product-centric and applied to the entire marketing strategy. In other words, B2B brands are telling stories where the product is the hero, and that's exactly where stories fail.
🧠 Why storytelling still matters in B2B?
✅ What good B2B storytelling looks like?