Master the Funnel: Turn Awareness into Conversion
How to create awareness and move prospects or customers down the funnel?
Creating awareness isn’t just about being seen; it’s about being remembered, trusted, and chosen. For B2B and B2B2C companies, the journey from “who are you?” to “let’s do business” is multifaceted.
This article breaks down actionable strategies to build awareness and guide customers through the funnel, from first impression to conversion.
Storytelling Is Not About Your Product, And That’s Why It Works
B2B purchases are rarely impulse buys, they’re long, considered, and tied to real operational needs. But somewhere along the way, this belief has morphed into a storytelling style that’s completely product-centric and applied to the entire marketing strategy.
🧠 Why storytelling still matters in B2B?
✅ What good B2B storytelling looks like?
What’s Holding Your Marketing Back?
Your input gives us a clearer view of where businesses like yours see the biggest opportunities and challenges in marketing
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